

YOUR WEB SITE should be designed to give visitors what they want - pertinent information about:
- Who you are
- What you do
- How you provide value
Can your site pass this test?
Q. What's distinctive about the site?
Q. Is it easy to navigate and use?
Q. Does it clarify what you do?
Q. Is the content truly valuable?
Q. Is content relevant to visitor's needs?
Q. Would the site prompt you to action?
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What is Web 2.0?
Web 2.0 is a term used to define a rich, interactive user experience. Technically, it's a series of asynchronous client-server protocols. We find it revolutionizing - if you can think it, a web site can do it. MORE>
Your web site should convey your firm's identity. The appearance, content and user friendliness of your site demonstrates your style and reveals your professionalism. As much as the Internet is relied upon these days, your web site should serve as the centerpiece in your marketing providing a solid combination of resource library and publicity machine. It should include your story, your mission, and any education you wish to provide to clients and prospective clients.
Whether we're building a one page site or a one hundred page site, we employ the same methodologies. Here are some considerations when planning your web site... (click on a topic to read)
- Include open space on every page
- Select a palette that's pleasing to the eye
- Map a logical layout
- Keep the menu system consistent and on every page
- Provide simple instructions to open, download or view
- Limit images to those that serve a purpose
- Flashing and dancing items are annoying and divert attention
away from your message