AS MARKETERS we put a lot of stock in RSS as a useful, progressive and dynamic use of technology. The good news is it's cheap and easy to implement... really!
RSS stands for Really Simple Syndication.
It's a new technology standard that enables an online publisher (individual, corporate, media, etc.) to broadcast content to the Internet in "feeds."
People elect to subscribe to whichever feeds they choose. Feeds can be viewed individually or all at once using one or more different RSS readers, or news aggregators. RSS readers include high-end dedicated software applications, mobile devices and increasingly sophisticated web based applications.
No matter which reader you use to collect feeds, you benefit by being alerted to new content from your favorite sources as soon as it hits the web. Further, your feeds are aggregated together onto one page. No need to travel across the web to get the custom information you desire.
Sign Me Up
First, check your browser to see if it has an RSS function. Major web browsers are beginning to incorporate RSS readers into their application (all the more reason to get on board with RSS). If your browser is not RSS enabled, you must setup an RSS Reader. The easiest RSS readers to use are:
If you're serious about RSS, we suggest learning to use dedicated reader software like FeedDemon (PC) or NetNewswire (Mac).
In your web travels, look for the RSS icon or an XML feed on pages of your interest. Here's an example of different RSS feeds you can subscribe to from just one well known source: