To present your products, services or message on your web site, you should have full control of every element on the page - without shuffling your prospect to another web site, as in a photo sharing service. Photo albums, with authenticated (password) user administration, cost only a few hundred dollars to install on a web site and are simple to use. They allow users to create folders for managing images, text areas for titles and wordy descriptions, keyword search, slide show presentations, zooming, re-centering and other user-driven functions.

Photos are one of the most effective ways to present products and services. Through selective real-world snap shots, you control the user experience. Sequencing is often important, so spend a little time in determining the "when" as well as the "what".