In our opinion, polls are a wonderful interaction tool. They allow visitors to contribute to a web site's content! The benefits are many...

- People like to give their opinions
- People like to compare their opinions against others
- Opinion polls are very simple for visitors to use
- Opinion polls are inexpensive (a couple hundred bucks)
- Opinion polls provide valuable market feedback

Polls can be serious (Which issue has the most weight in your choice of presidential candidate?) or frivolous (State your preferred pet - Scooby Doo or Marmaduke). A site can have many polls, so you can be both serious and frivolous!

To eliminate "ballot stuffing", web-based Opinion Polls usually limit a source to one vote per poll. This is done either by registering the IP address of the voter or by placing an identifying cookie in the user's computer.

PSYCH 101

When the visitor clicks on a poll, the visitor has contributed to that web site. Studies have proven that the visitor has become more connected with the site. This affinity makes it much more likely that the person will re-engage the site in the future.