More and more, web sites offer dynamic, database driven content. Most every one of us has had an account with the web site from some sort of entity - Amazon, Yahoo, a bank, etc. Through these accounts, we've enjoyed the benefits of a personalized user experience which may include:

- Content customized for us (by account type and/or preferences)
- Content that supports previous purchases (products or sales)
- Auto-identification (no redundant data entry)
- One-click purchasing
- Pre-paid accounts
- Automated support (interactive or live)
- Self service documentation (general or account specific)
- Service scheduling
- Order and shipment management and tracking

Setting up a "My Account" module for your clients is neither difficult nor expensive, typically starting around $1,000 for basic functions. What it does require, however, is a thorough understanding of the functions you will provide and to whom you will provide them. We've seen scores of "My Account" functions and can help define the optimal mix of functions to meet your objectives.