eCommerce
In the US, online sales are more than $100B annually!
eCommerce is selling online - effectively removing the barriers of distance and time. Sell anything, anywhere, any time.
The benefits of eCommerce are many:
- low cost of sales
- secure (HTTPS is far more secure than giving a human your credit card)
- processing errors are virtually eliminated
- the ultimate in customer convenience
- vast marketplace (ideal for niche products)
- automated documentation, accounting
- consolidated distribution (for selling products)
- automated scheduling (for selling services)
- take advantage of spontaneous buying, a considerable factor
There are several methods for selling online. The most common are engagement with a merchant service or developing a custom eCommerce engine.
Merchant Services
Third party checkout services, like PayPal, are cheap and easy to setup. They offer secure checkouts, but the shopping cart customization and transactional integration is limited. Some services are included within marketing engines; Amazon, Google, eBay.
Some web hosting providers offer customizable shopping carts. These are affordable but tend to take setup and maintenance efforts and still have limited transactional integration.
Custom eCommerce Engine
A custom-built eCommerce Engine gives the merchant total control over the entire shopping experience from product selection to payment options to highly automated documentation and accounting.
Cipriani Systems has employed all eCommerce methods listed above... and beyond. We help our clients define the level of customization they need, then adapt the most economic eCommerce solution that meets all requirements. Our clients, and their clients, can be assured of smooth and secure eCommerce transactions.
