What's a Blog?
The term Blog comes from Web-Log. A Blog is typically a web-based log of content - whether it be news, event or opinion. Blogs are authored by individuals or entities.
What's RSS?
RSS, or Really Simple
Syndication,
allows your audience to be reactive (rather than proactive) in receiving your messages.
For more on RSS, click here.
We're big believers in the corporate Blog. It's a direct line of communication with clients. That said, we don't have a blog.
- Why no Blog? Click here to find out.
- The reason we don't have our own Blog is simple. Our clients typically don't want to be educated in technology. That's why they hire us - to apply Information Technology (IT) for them. There are thousands of sites dedicated to technodribble. Rather than write a blog about it, we prefer to maintain a focus on serving our clients.
Corporate Blogs aren't just for commercial enterprises. Non-profit organizations can and do leverage Blogs very effectively. Those that have an affinity for a non-profit's mission want to be up to date on pertinent issues, trends, and are generally interested in the opinions of a leader in that field. Blogs make it easy for supporters, volunteers, etc. to stay informed. Further, your messages serve as a a superb mindshare tool.
The best Blogs are generally content driven, meaning they are updated "as events warrant", not conforming to some pre-defined schedule.
A Blog can have one author or many, at the discretion of the web site's owner. Blogs can offer search functions and/or author filters.
Blogs are easy to use and inexpensive to setup. A web site can contain a link to an externally sourced Blog (cost is virtually nothing) or can host its own Blog, with or without RSS.
There are hundreds of free Blog services, a sampling of the most popular can be found at...
www.wordpress.com comprehensive set of tools
www.blogger.com great for beginners
www.blogspot.com also good for beginners